Tektronix User Journeys Disguised as Integrated Services

Our encounter with the Tektronix team transpired during a presentation of our integrated service design blueprint cleverly disguised as a customer journey. Recognizing the potential inherent in the concept, they swiftly approached us to explore its implementation within a segment of their US market.

Our collaboration extended beyond the initial concept as we tailored and expanded our approach to meet specific needs. Working closely with global marketing and launch teams, we successfully implemented the concept on a worldwide scale.

The solutions and processes solidified with the Tektronix team continue to be foundational in our current work, and the artifacts we generated hold a place of distinction in our favorite accomplishments.